Islamabad: Pakistan Gems and Jewellery Development Company (PGJDC) has planned to organize single country Gems and Jewellery Exhibition in Houston, USA in collaboration with Pakistan Chamber of Commerce USA (PCC-USA).
In this regard a Memorandum of Understanding (MoU) between PGJDC and PCC-USA has been finalized. The prime motive of the MoU reflects the commitment towards the collaborative efforts of PGJDC and PCC-USA to enable gems & jewellery sector of Pakistan in successfully making in-roads in the US market.
Chief Executive Officer PGJDC Fawad H. Khan said that this MoU will lead to organizing several single country gems and jewellery exhibitions in USA and to start with first gems and jewellery exhibition is being organized in Houston, which is one of the biggest markets of gems and jewellery from Pakistan.
PGJDC, is a wholly owned subsidiary of Pakistan Industrial Development Corporation (PIDC) under the Ministry of Industries & Production.
So far more than 55 Pakistani gems and jewellery traders from all over the country have shown their firm interest for participating in this exhibition. They will represent the sector from a wide variety of gems and jewellery including rough and cut gem stones and mineral specimen, plain and stone studded gold and silver jewellery.
Fawad H. Khan said that this exhibition would greatly help in tapping the new industrial links for gems and Jewellery sector and would also pave the way for the industry to develop further business links to enhance the level of their designs and technology.
This platform would also help in attracting and mobilizing the major buyers of gems and jewellery in USA, he added.
He said Pakistan’s exports can be increased by branding the Pakistani gems and jewellery in international markets in a proper manner. He said that in order to promote the different products of this sector PGJDC is participating in different international Jewellery Exhibitions where Pakistani companies are not only getting export orders but also learning about the latest trends in jewellery designs as well as the requirements of international markets.
CEO PGJDC said that such a Gems and Jewellery exhibition would be first of its kind in USA by Pakistan and the objective is to promote the Pakistani Gems and jewellery products as well as to provide Pakistani exhibitors with learning opportunities and exposure to new markets and trends.
Chairman PGJDC Mutiullah Sheikh said that Pakistan is blessed with one of the richest of resources in the form of precious and semi precious gems and stones combined with unique skills and art of making traditional and contemporary jewellery.
He said the challenge is to progress in terms of innovative products coupled with technology and value addition in order to compete internationally.
PGJDC is committed to facilitate the industry in reaching new heights by
capitalizing on new trends and demands from international markets, he said adding the focus should remain on the niche markets for exports in order to get more mileage and stay competitive in the international markets.
He said the formation of PGJDC is a good omen for Pakistani gems and jewellery sector. It is committed to create sound base for the sector. PGJDC is conducting different training courses to create awareness about latest gems and jewellery trends and technology in Pakistan.
He said that we have been inviting foreign experts from around the world to conduct trainings and also we are creating training centers for the workers of gems and jewellery sector. This would surely result in increase of exports from Pakistan.
He informed that PGJDC is establishing Gems & Jewellery Common Facility Training & Manufacturing Centers (CFTMCs) enabling the industry to get their staff trained on latest machines as well as use these facilities for the production of their orders. These CFTMCs have been planned in Karachi, Lahore, Quetta, Peshawar and Gilgit initially.
PGJDC is working to raise value chain productivity, improvement of industry marketing and branding, strengthening of policies for increased competitiveness, investment in work force development and capacity enhancement, innovation and creativity, and for strengthening industry organization and providing institutional support.
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